LEND7 is a platform for tokenizing real estate assets, allowing an NFT token holder to buy and retain ownership rights and protections provided by traditional real estate ownership.
Goal
Update existing design to better match brand identity
Reorganise user dashboard
Scope
“Review graphic elements and streamline the website and user dashboard hierarchy. The color palette and logo have already been established, as well as the desired overall look and feel of the website.”
Ideation process
Two distinct approaches were adopted for the homepage and user dashboard. Given the homepage’s role as a landing page, a more visually engaging solution was necessary, leveraging existing assets like an informative video. The strategic arrangement of presented information was pivotal in ensuring an optimized user journey. Conversely, the user dashboard demanded clarity above all else. In both cases, prototyping in both low and high fidelity proved to be an indispensable tool.
Results and learnings
Project’s design turned out fine, not too overloaded, but with all necessary information available at the right time.